IT Channel Business Partners, Who Needs Them Anyway?

IT Channel Business Partners, Who Needs Them Anyway?

A beneficial channel business relationship is based on opportunism, everyone knows. When you’re delivering colocation services and you’re noticing that your channel business partner is making quick cash by providing managed services, go copy that. If another business partner is building a cloud platform on top of your data center colocation services and making good money out of it, grab your chances and copy that too.

Of course, this intro is intended just to get your attention, but we’ve seen it happen in the global data center services business many times. We know of IaaS hosting companies starting to deliver managed hosting services at once, and we’ve also seen colocation companies making the move towards delivering cloud services. I know that an entrepreneurial mindset allows to pursue ambitious goals, they come with individual business responsibilities in terms of defining your business perspective and making money. In the short term, an opportunistic strategy might pay off, but in the long run I truly believe it is not a good strategy at all. Beneficial channel business partnerships first of all should be based on trust. That’s why Datacenter.com is so clear about which services it offers now and in the future. We’re delivering data center colocation – nothing more, nothing less.

Global Colocation Channel Program

Datacenter.com’s partner friendly approach first of all is reflected by our global go-to-market strategy (starting with our facility in Amsterdam, Datacenter.com AMS1) with flexible, month-to-month colocation contracts providing an on-demand and cloud-like environment for channel partners. This Datacenter-as-a-Service offering, called Start Direct Cabinets, pre-eminently enables our channel partners to provide exceptional services on top of our colocation product. The carrier-neutrality, cloud-neutrality and flexibility of the product provide channel partners with the freedom to build and deliver their own flexible solutions. It also ensures that end customers won’t risk facing a lock-in while our channel partners don’t have to commit themselves to costly, long-term colocation contracts, which is quite a different approach from what is common in the market.

Datacenter.com’s go-to-market strategy is aimed at providing a truly partner-preferred model, which means that the successes and customer-wins of partners, including Cloud Service Providers (CSPs), managed service providers (MSPs), systems integrators (SIs), and IT consultancy firms will add to our own success as a colocation provider. It’s the long haul business strategy that we believe in, where partner successes will add to our own success in the end.

Our Global Channel Partner Program launched this week is reflecting this clearly defined market position. This channel partner model helps end customers to get the best data center related services for their businesses, by selecting the best partner that fits their business requirements. For channel partners, the program is a key enabler to offer their solutions to end customers – such as carrier services, managed services, hosted services, cloud, system integration services, and a range of other services which can be build on top of Datacenter.com’s Datacenter-as-a-Service offering.

Elite Partnerships

The Datacenter.com Global Channel Partner Program comes in four flavours catering to the various needs and requirements of different types of channel partners. It may vary from a lead/referral partnership to a far-reaching and mutual beneficial cooperation that we call ‘Elite Partnership’. It is based on true equality and shows that we’re planning to go the extra mile for our channel partners. We will never compete with these Elite partners nor with other channel partners, we work closely with these partners instead to jointly win projects and offer the best total data center solution to the end user.

This is something that is not quite common in the data center market where more and more data centers tend to deliver more services themselves and opportunistically start competing with their own clients. Datacenter.com is straightforward as a colocation provider, there isn’t a hidden agenda. This makes us predictable and easy to work with us.

To learn more about your colocation or partner options and how Datacenter.com can provide flexible colocation services to meet your user-specific needs, just give us a call at +31 (0)20 2384200, or drop us an email at info@datacenter.com.

Blogpost from Jochem Steman, CEO Datacenter.com

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